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Label: branding

Several

What are the archetypes of a brand?

A brand that does not generate emotions in the public is a brand that does not sell. The emotions are the connection that must exist between a company and its hearing. This bond will construct (or it will destroy) a relation with the consumers which will be able, if we do it correctly, to hook them so that they buy

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Undertaking

As competing without reducing your entrance

A friend commented his experience to me that he had with an emblematic restaurant of his city. The place has its history and its name was known by its exquisite food of sea. A day, my friend visited the place and the sad impression that took the prices had raised 

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Undertaking

It expands your horizons. It lifts your vision

Frequently I am with friends that they initiate or they wish to begin a business of any type. From the distribution of some food of massive consumption to real estate focused and services vip in a very specific segment. Each has its own market, strategy, products and prices. But they also have

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Undertaking

Business under money It would have to make publicity?

This question for many has an evident answer, on the other hand is that do not seem to have a clear answer, which is serious, due to the implications that the same has. Also a third group exists that yes would contract some advertising service but it insists on doing it average obsolete although they seem

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Social networks

What make your clients in their free time?

Although it seems incredible in these days still are people who do not understand rather as the Social Networks really work, or, What benefits grant to their creators or investors to him How she is that people exist who think that the life is rose color and that all make the things

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Social networks

The colors yes matter

When we spoke of colors, nobody has the absolute truth. Some associate the blue one with desserts, others with the technology, the yellow on the other hand is associated with the food but because and why useful all this.? The colors speak of emotions.  Leatrice Eiseman writer and expert in

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