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Label: entrepreneurs

Several

What are the archetypes of a brand?

A brand that does not generate emotions in the public is a brand that does not sell. The emotions are the connection that must exist between a company and its hearing. This bond will construct (or it will destroy) a relation with the consumers which will be able, if we do it correctly, to hook them so that they buy

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Undertaking

As competing without reducing your entrance

A friend commented his experience to me that he had with an emblematic restaurant of his city. The place has its history and its name was known by its exquisite food of sea. A day, my friend visited the place and the sad impression that took the prices had raised 

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Undertaking

The danger to label your clients

Recently I read an article of New York Times in his version in Spanish, where reference to the €œMillennials€ became to those who it had been defined to them basically as €œthe new consumers€; that is to say, individuals with lifestyles and by consequence, tastes very different from other demographic groups or

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Undertaking

When to dismiss a client

All we are clients and all at some time we must be to the other side of the counter in anyone of his manifestations. That one that says that it is not thus, must realise a lengthy analysis from its personal life to the working life or professional. From the relation father-son and husband-wife, all

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Several

Because Google collects your information

Google is the greater service search than it exists in the world that along with its other services has managed to position itself and to also construct to an empire offering gratuitous services (apparently) although others of payment. How it is that Google is so good without receiving to you to use it? It is not philanthropy, of

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Undertaking

The advantage to work with crazy businessmen

One of the great challenges but which I have had myself to face as entrepreneur, has been to have to reunite to me with traditionalistic businessmen and employees without vision. An employee without vision, not only delays you in your projects, but if you are not careful, he can infect to you of

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