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Label: brands

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What are the archetypes of a brand?

A brand that does not generate emotions in the public is a brand that does not sell. The emotions are the connection that must exist between a company and its hearing. This bond will construct (or it will destroy) a relation with the consumers which will be able, if we do it correctly, to hook them so that they buy

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The colors yes matter

When we spoke of colors, nobody has the absolute truth. Some associate the blue one with desserts, others with the technology, the yellow on the other hand is associated with the food but because and why useful all this.? The colors speak of emotions.  Leatrice Eiseman writer and expert in

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